First Republic Bank
Integrated Brand AWARENESS Campaign
In the brand awareness campaign across various digital media, the real clients' stories were put at the center of its message to translate the personal service First Republic is known for into the online presence. It conveys the high-touch service the Bank offers.
Concept
Landing Pages
First screen: Client’s testimonial and clear CTA
Second screen: Deeper dive into the client story
The whole page: Template application and component flow customization
Responsive design: The photos are carefully cropped and extended to show the maximum respect to the clients on any device.
Digital Ads
Banner ads: A mini story of diverse clients with animation
Social Media Ads: Consistency with the right messaging for the target audience
Digital Signage
Sensible typography and integrated visuals with all the elements, including photography, testimonials, and client information.
Landing Page Implementation
I worked with a developer to ensure the design was precisely implemented. The webpage was developed to be easily produced in a CMS.
Hero image: Two versions (Text on the right and on the left)
Automatic large quotation marks and text alignment
