First Republic Bank

Student Loan Refinancing Campaign

 
 

First Republic is widening its clients to millennials and needed to make the brand relevant to them. For the student loan refinancing campaign, I’ve redesigned the landing page and the estimator for the younger audience without losing the core value of the brand.

 
 
 

Landing Page

 
 

BEFORE & AFTER

 
 
 

User Flow

 

AB Testing

 
 

Landing Page: Phase 2